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For anyone with a great idea, in any organization with or without an innovation center, and especially for aspiring entrepreneurs. The Startup Game is just the thing for you. It is a beautifully designed, experiential card game. You can get feedback on a business idea, gather valuable customer insights, or even rethink your marketing strategy. The Startup Game serves as a level playing field to develop an idea with others. It has proven to bring valuable knowledge and insights in every stage of the process. And above all, it's an inspiring and fun game to play with colleagues and friends. The Startup Game is based on the SixWaypoints framework, which is a toolbox of models, theories and bits of wisdom. Insiders might recognize Porter, Business model Canvas or Customer Journey, but the game can also be played without prior knowledge. * Structure your idea and tell a convincing story * Create a shared vision * Save time reading about models and theories * Collect input for your idea * Set yourself up for action